Today’s post is a piggy back off of yesterdays video. In the video I spoke about the importance of defining your
personal brand. I had mentioned that you need to know who your audience is and what you are delivering to them.
I see a lot of Social Media marketers not very clear on this, so I wanted to give you a few steps to help…
Step 1: What Challenge Or Problem Are You Solving?
Your brand should deliver some kind of solution. A solution is the answer to a problem or a challenge. You need to figure out what is the problem that you are solving. If you create the solution then you have a desirable brand. Building a successful personal brand is about adding value to someones life. Solving a problem they are having is the ultimate way to do this.
Step 2: Who Is Your Target Audience?
Now that you know the problem that you’re solving, you need to take a good hard look at the group of people who you are solving this problem for. The more you can get to know who they are, the better you will get at giving solutions. You can start by asking yourself a few of these questions:
- Who is my target audience?
- Is my target audience male or female… or both?
- What is the age range of my audience?
- What do they do for a living?
- Is there a specific lifestyle that they live?
- What interests do they have?
These are just a few questions that you can ask yourself to get some clarity on who you are marketing to. Remember, the more you know them… the more stuff of value you can offer them.
Step 3: What Is The Mission Of Your Personal Brand?
What are you looking to do on a large scale? What is the outcome you are looking for? Who are you looking to help? These are some questions that will help you discover your mission. This mission should DRIVE you… it should be juicy!
Step 4: What Values Does Your Brand Hold At It’s Core?
This is where you define what you stand for. What is important to you and what you will be delivering? Your core values are at the foundation of your brand. These values will determine how you interact with your audience and how you go about giving them what they are looking for. They will govern how you make decisions and in what direction to steer your brand.
Step 5: How Do You Want Your Audience To See You?
Take yourself out of your shoes for a minute and place yourself in the shoes of your target audience. How do they see you? What do they look to you for? What value do you add to their life? How do they feel when they interact with you? Asking some of these questions will help you paint the picture of who you are to your audience.
Spend some time writing this stuff down. If you do, you’ll start to narrow down your niche and your personal brand way more then you ever have. There is a GREAT feeling when you know exactly who you’re marketing to and what you are marketing to them.
I’ve spent a lot of time asking myself questions like these. Pull out a piece of paper and get crackin’… what are you waiting for? The time is NOW to get this piece of your brand taken care of. Will you do it? Leave me a comment below and share your thoughts about this post… and if you’re going to write this stuff down.
I appreciate you taking the time to read my blog today. Share this post with your Facebook and Twitter peeps, I’m sure they will find value in it 
Yours In Clarity,
Eric Goldstein
Kary Rogney
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